Here's two case studies that exemplify good introduction, expectations and, in a sense, myth busting capabilities to the onilne studying change:
Fullsail is a Media and Design University that has been around for over 30 years. They now have a very powerful marketing and introduction aura to their online degrees. They focus on making it learner driven and have multiple ways of navigating their courses. Their virtual tours compromise seven videos which are all very nicely done: What is fullsail Online? What is a typical week like? Engaging original content. Contacting Teachers. Staying on track. Your mac. Our story. This univeristy is by far the most insightful and 'mythbusting' online program website that I've seen out there. Kudos!
Lynda.com is an online software trainer which has tens of thousands of customers. It has rapidly grown to become the standard in software education and is an innovator in many areas including their financial model. Their introduction to their system is very human and simple: Two videos: 1. Lynda Weinman, the co-founder and CEO shows you why she created the school, what their goal is and how they might help you. It is very believable and probably cost them close to nothing. 2. A visual and easy to understand guide through how to use their learning platform. Top notch.
So how does your university get here? These are definitely stories to benchmark. Do you not have the production capabilities? Well, if you want to play in the online learning field, you might just have to start thinking about redesigning your team as it will shortly be the standard. Have it or get out of the way.
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