This article by Steven Bell mixes two of my favorite topics! Here's a quick quote that kinda fluffs my ego:
"While their work is hardly nonprofit, designers are rarely found destroying the competition, maximizing profit margins and exploiting their employees. Few of the designers I know personally would fit the negative perception of corporate America held by many academicians. Design thinking is about helping people and organizations to solve their problems for long-term satisfaction, not achieving efficiency for short-run gains."
Read all the goodies here:
http://www.insidehighered.com/views/2010/03/02/bell
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