Surely, one of the biggest problems in the online university business is retention of students. This really is a heavy problem. It literally means that your customers are not coming back to use your products. In a normal business this would be fatal but somehow many universities focus on enrolling new students rather than keeping them in. As a case, we have both IIT and the University of Phoenix which spend heavily in advertising and have seen their enrollment grow 5x or even more in the last years, however, their level of retentions stay at around 30%.
So what is the real problem? Is it that the courses are not good? Is the technology not there? Or really, is it that distance learning is different for people from normal learning and the Universities just have not gotten it?
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